An example of E-Commerce success and its causes-Dell

E-shopping brings a lot of convenience to the consumers. In Malaysia, more and more people start to purchase something online such as clothes, bags or even electronic products.Thus, you should not be strange about Dell.com-one of the most successful e-commerce company. It was founded in 1984 by Michael Dell on a simple concept: selling computer systems directly to customers.

Dell used the networking show as a platform to boast of his company's success in moving products online via its Web site, which claims $100 million in revenue and 2.5 million unique visitors per week. It also become one of the top five computers makers in the world, behind Hewlett-Packard in 2008. Dell using direct online trading as its major e-commerce activity,their strategy is to sell products with no retail outlets and no middleman. Therefore, there is more cheaper for us to buy online.

What makes Dell to be successful?

1. Culture.
Dell's winning ways begin and end with its culture. Dell has created a disciplined culture that focuses on optimizing its operational model, responding to its customers' needs and sustaining a self-motivated workforce.
2.Being a low cost provider creates flexibility and market advantage.
Their products are inexpensive and in good quality. The low costs attract customers and the quality of their products is maintained from time to time.
3.Technical supports such as business-hours telephone support and next business-day on-site support increase customer's confidence towards Dell. Customers can fix their problem by phone call to customer service centre or visiting by technician.
4.Focus on customer-oriented and allow customers to customize their products.
Buyers can customize their own computers during the ordering process by choosing what components that they prefer based on their budget and needs.
5.Effective and efficient delivery services.
Products will be delivered to customers in 5-8 working days.

In conclusion, Dell will become stronger in the future with its successful online marketing strategy due to the online shopping has become relatively popular.

Referred links:

1.http://www.dell.com/

2.http://en.wikipedia.org/wiki/Dell